Targeting the Right Keywords for an Effective Online Advertising Campaign

Many successful businessmen in the real world are now shifting to a different level of promoting their business, and that is through online marketing or online advertisements. However, physical marketing is very different from online marketing as they have different means of promoting the business.

You may be very well adept in promoting your business in the physical sense but when it comes to online business, your efforts won't even be recognized if you do not know the proper techniques to make your website visible in search engines, and for it to land on the first page of search engine results.

You may have already heard that in order for your website to be visible, you have to optimize. But before optimizing your website, there's one important thing that you should also keep in mind - choosing the right set of keywords.

Online advertisers often commit the mistake of optimizing their website without first considering the keywords to use and its relevance to their website content and target customers; thus, most of them keep wondering why traffic on their website is not improving after exerting countless efforts to optimize its content.

Keyword research is most likely the most important part of all SEO activities and it is also one of the most important steps that you will take once you start to optimize your website. For this reason, you need a keyword research tool, like KeywordSpy, which will guide and help you in getting the relevant and right set of keywords for your campaign.

KeywordSpy will not only tell you the keywords that your competitors are using in their PPC advertising campaigns such as Google Adwords but will also allow you to see which among those keywords are profitable. From there, you can already determine the keywords that you will use in your campaign.

Simply put, KeywordSpy allows you to gather keyword intelligence not just for your PPC advertising campaigns but for your Search Engine Optimization strategies as well. The Organic data for KeywordSpy results allows you to gather competitor information using related keywords in their website content. PPC information can also be applied in SEO by gathering keyword information that is working for PPC ads and adopting them to your website's content with reduced cost in your online marketing.

After having access to the best keyword tool that will help you with your research, you are now ready to select the right set of keywords for your campaign.

Here is a five item guide you can use in selecting the right keywords for maximum results: 

1. Make a list. The first list you should create should be as broad as possible. Tap people that are involved in your business. Think of all possible keywords that are related to your product or service.
2. Refine your list. This is much difficult than making the first list, but this will zoom you right in the money-making keywords. Narrow down your choices from around 400 terms then continue narrowing down to around 80-100. Try using the keywords yourself to find out what pages will be returned. This will help you a lot in deciding which terms are relevant to your campaign.
3. Run a pilot test. You may want to do this by signing up for free blogging pages or you may directly post on your business website. Post your keyword optimized articles then perform targeted keyword search after a week or two. This will return valuable information as to whether you are using the right keyword and/or keyword combination for your published articles.
4. Analyze top ranking pages. After running your pilot test, it is imperative that you perform a comparative analysis of your website content versus your competitor?s content, preferably those that have high rankings in targeted keyword search results.
5. Integrate results. Lastly, integrate results of your comparative analysis with your own keyword campaign. Doing this technically brings you back to step no. 2 which asks you to refine your list. Keep in mind that Search Engine Optimization is an on-going process; hence any process workflow will tend to be cyclical in nature.

There is the five item guide for researching the right keywords for your website. Your guide terms are List, List, Test, Analyze, and Integrate. Following the process outlined above will surely make things easier for you to come up with an effective SEO campaign.

KeywordSpy Discount Code For The Month Of September

KeywordSpy recently released new sets of discount coupons for the month of September and one of them is discount code KS9XcLRwSC. The coupon will entitle you to a 20% discount on your first month of KeywordSpy subscription.You may avail of this coupon code until September 30, 2010. This may be applied on the three packages offered by KeywordSpy namely: KeywordSpy Research, KeywordSpy Tracking, and KeywordSpy Professional. When you sign-up for a KeywordSpy subscription, just key in:

PROMO CODE: KS9XcLRwSC

The above promo code is guaranteed authentic and valid as it was released by KeywordSpy’s Sales Team.

It is very easy to avail of this promotional code, just go to the KeywordSpy website (www.KeywordSpy.com), and after you have decided on the particular package that is most suitable to your needs, simply click on the sign up button and key in the promotional code (KS9XcLRwSC) to avail of the 20% discount on your first month of KeywordSpy subscription.

PROMO CODE: KS9XcLRwSC

You may share the discount code above to your friends in the online marketing industry for them to fully enjoy the wonders and benefits this keyword research tool can offer.

This is just a limited offer so grab your promo coupons now! Don't let something this good slip through your fingers.

Driving Qualified Traffic To Your Website

To increase traffic on your website, a keyword research tool is indispensable. How does it help? You would be able to look at what users are searching for and how they search it on the Internet. Once you are acquainted with the profitable keywords your potential customers are searching for, it signifies an advantage over your competitors since you know exactly the right keywords to use to optimize your site's page rank and popularity, thereby increasing your sales. That is why it is essential that you use the right keyword tool to boost your search engine rankings.

A keyword research tool is needed in order to build a successful Internet site. If you have the right keyword research tool you would be able to know which keywords are efficient to be incorporated and thus, drive the qualified traffic on your website.

Now, which keyword research tool is the best? There are many keyword research tools on the Internet that offer a variety of features but most of them are too complicated to use. The best keyword research tool is KeywordSpy.

Let me give you an example how KeywordSpy would be beneficial to your Adword Campaigns. When you perform a domain search and clicked on the Ads tab in the Keywordspy website, you will be able to see the ROI of a particular Ad which will show you how profitable that Ad is.  ROI is a reference index which measures the profitability of an ad + keyword combination by detecting its duration of appearance.

ROI measures the profitability of an advertisement copy. It is an extrapolation computed by KeywordSpy to gauge how effective an ad is, based on its frequency of appearance in search engine listing.

If the advertisement copy shows a low ROI, it means that the PPC Ad it refers to has a low profitability rate. It could be that the ad has not been seen in the search engines for a long period of time or the ad has ceased to be active for a website's PPC ad campaign. If the ad hasn't been seen in a while, it is probably because it
was not profitable, banned for some reason or was deleted and is no longer running.

So, if an Ad has a high ROI, then all you have to do is to check all the keywords used on that particular Ad and use them in your own campaign.

For you to do that, first, you have to sort the ROI column by clicking on the drop down option beside it and filter the results using the "descending" option for you to see which Ads are profitable.

All keywords pertaining to one specific ad copy can also be conveniently collected at the same time by clicking on the Keywords option or the "KW" icon alongside each Ad on the Ads search results. A window showing the list of keywords attributed to that ad would be generated on screen with their respective ROI, Search Volume and CPC values for evaluation.

The same principle is applied in finding profitable keywords; you may use the ROI metric to determine the competitiveness and profitability of a keyword.

This time, let us try performing a keyword search using the keyword "cherry". In this type of search, under the Ads tab, you will be presented with keywords results with their corresponding ROI, which means that the ROI pertains to the profitability of an advertisement copy found under the keyword "cherry". For you to find the profitable keywords, just apply filtering and you will get the keywords with high ROI value.

So, the next time that you decide to set up an Ad campaign, you no longer have to crack your heads in finding the right keywords for your Ad because all you have to do is to consult the KeywordSpy website and you'll get all the information that you need.

Increase Traffic on your Website by Subscribing to KeywordSpy, Get the 20% KeywordSpy Promotional Discount Now

Were you able to avail of the promotional coupon code offered by KeywordSpy last month? If not, then you are very lucky because KeywordSpy recently released a new discount coupon for the month of June.  

PROMO CODE: KSVWwYEwSC 

Promo Code is valid for the three packages offered by KeywordSpy namely: 

KeywordSpy  Research ($89.95)
KeywordSpy Tracking ($89.95)
KeywordSpy Professional ($139.95)

After you have decided on the particular package that is most suitable for your needs, just key in the KeywordSpy discount code (KSVWwYEwSC) to get 20% off on your first month of KeywordSpy subscription.

You may check for the detailed features of each of the above mentioned KeywordSpy packages here to help you decide on which package to avail.

Sign up now to start increasing web traffic on your website. Don't forget to use the KeywordSpy promotional coupon below to avail of the 20% discount.

PROMO CODE: KSVWwYEwSC

Promotional Code is only valid until June 30, 2010, so hurry and subscribe to the best keyword research tool in the world --- KeywordSpy.

KeywordSpy Widget, a No-Nonsense Tool From KeywordSpy

I always hear people, especially the elderly, say "Big things come in small packages", and if I have heard that 10 years ago, perhaps I might have raised an eyebrow and much worse, I might have said "of course not or I don't think so" flat-out, without batting an eyelash.

But now a days, in this new millenium, small things, especially when it comes to "gadgets", are considered as powerful and much more efficient than the big ones.

Before, big used to matter, but now, with the current trend --- SMALL IS IN.

Don't you think that it's truly fascinating how a small tool can give us huge amount of comfort  and convenience and at the same time provide us with mountain of information that we need? --- well, I do. I recently discovered this cute little tool yet very useful especially to online advertisers; if you're wondering what I'm referring to --- I'm talking about the KeywordSpy Widget.

KeywordSpy Widget is now available for everyone to incorporate it on their blog or websites. This tiny tool can do lot of wonders for KeywordSpy users like me --- with the use of this widget (KeywordSpy Widget), there's absolutely no need for you to open a new browser once you have incorporated it on your blog or websites, as all you have to do is to type a keyword or a keyword phrase, and it will automatically generate results; and if you want to get more data and information, simply click on the "View More" link, which is located at the bottom of the generated results and presto! --- you will be redirected to the KeywordSpy website. You may also opt to customize your KeywordSpy widget to your preferred color to make your blog or website more attractive and colorful, as this type of widget gives you the option to change the search background color and the results background color.

This keyword search bar widget is no bells and whistles as it will truly make your life dead easy. Now, believe me when I say that big things do really come in small packages --- I've seen and experienced this with the KeywordSpy Widget, so I guess you should also try it for you to believe.

Get your KeywordSpy Widget here.

Save Time and Effort with KeywordSpy's Advanced PPC Exporter

Once again KeywordSpy has broken fresh ground with the introduction and incorporation of the Advanced PPC Exporter to its dynamic features.

The Advanced PPC Exporter will make life easier for Internet Marketers who spent countless hours, and sometimes weeks, creating PPC campaigns. With the incorporation of this new feature to KeywordSpy, Internet Marketers would be able to create PPC campaigns in less than 5 minutes. Yes...you've read that right --- LESS THAN 5 MINUTES!

With the use of the Advanced PPC Exporter, there's no need for Internet Marketers to start from scratch when creating PPC campaigns as they can directly upload keywords and Ads into Google Adwords, Yahoo Search Marketing and Microsoft AdCenter.

Whoever said that you can't always have the best of both worlds? With the newest addition to KeywordSpy's astonishing features, you will be able to save time, money, and effort while at the same time, you can start generating hundreds of dollars ---that's surely killing two birds with one stone.

So, why waste your time and spent sleepless nights creating your PPC campaigns, when you can get ahead of the pack with the new KeywordSpy Advanced PPC Exporter.

This feature (Advanced PPC Exporter is no rocket science and even a silver surfer will find it very convenient and easy to use.

To learn the step by step process on how to use the KeywordSpy Advanced PPC Exporter, please refer to the link below:

http://support.keywordspy.com/directly-upload-keywords-and-ads-into-google-adwords 

Authentic KeywordSpy Promo Code for May 2010

The much awaited promotional code is back! Everyone has been talking about it but unfortunately some interested people were not able to acquire the limited discount coupon offered by KeywordSpy last month. Well, leave it to KeywordSpy as it will surely save the day --- the limited promo code is back for the month of May. 

PROMO CODE: KSyoE3XwSC 

KeywordSpy is once again giving 20% discount, promo code, promotional coupon, discount coupon, discount code, promotional coupon code, promotional code or whatever it is that you want to call it --- but it just boils down to one thing --- you'll get 20% off on your first month of KeywordSpy subscription.

Don't be misled with those fake and fabricated KeywordSpy discount codes from other sites, last time I heard, there are lots of them, so better make sure to get the real thing, and I guarantee you, by merely being on this blog site and reading this article, you're on the right track. 

Below is an authentic and valid KeywordSpy promo code for the month of May.

PROMO CODE: KSyoE3XwSC

It is very easy to avail of this discount coupon, just go to the KeywordSpy website (www.KeywordSpy.com), and after you have decided on the particular package that is most suitable to your needs, simply click on the sign up button and key in the promotional code (KSyoE3XwSC) to avail of the 20% discount on your first month of KeywordSpy subscription.

The promotional code is made available to KeywordSpy's three subscription packages namely: KeywordSpy Research ($89.95), KeywordSpy Tracking ($89.95), and KeywordSpy Professional ($139.95). 

So, why pay more when you can get these products for a more affordable price by just using the discount code --- it's like killing two birds with one stone, don't you think? 

But always remember that less is best but also make sure to be vigilant, for you to get your money's worth. Don't be fooled by promotional scams pretending to be the real KeywordSpy coupon code only to end up loosing both your money and the product that you have paid for. 

Just key in the discount promo below to get guaranteed KeywordSpy subscription for less on your first month, and for you to fully enjoy the wonders of this keyword research tool. 

PROMO CODE: KSyoE3XwSC

So, what are you waiting for? Subscribe now! Don't let something this good slip through your fingers.