To increase traffic on your website, a keyword research tool is indispensable. How does it help? You would be able to look at what users are searching for and how they search it on the Internet. Once you are acquainted with the profitable keywords your potential customers are searching for, it signifies an advantage over your competitors since you know exactly the right keywords to use to optimize your site's page rank and popularity, thereby increasing your sales. That is why it is essential that you use the right keyword tool to boost your search engine rankings.
A keyword research tool is needed in order to build a successful Internet site. If you have the right keyword research tool you would be able to know which keywords are efficient to be incorporated and thus, drive the qualified traffic on your website.
Now, which keyword research tool is the best? There are many keyword research tools on the Internet that offer a variety of features but most of them are too complicated to use. The best keyword research tool is KeywordSpy.
Let me give you an example how KeywordSpy would be beneficial to your Adword Campaigns. When you perform a domain search and clicked on the Ads tab in the Keywordspy website, you will be able to see the ROI of a particular Ad which will show you how profitable that Ad is. ROI is a reference index which measures the profitability of an ad + keyword combination by detecting its duration of appearance.
ROI measures the profitability of an advertisement copy. It is an extrapolation computed by KeywordSpy to gauge how effective an ad is, based on its frequency of appearance in search engine listing.
If the advertisement copy shows a low ROI, it means that the PPC Ad it refers to has a low profitability rate. It could be that the ad has not been seen in the search engines for a long period of time or the ad has ceased to be active for a website's PPC ad campaign. If the ad hasn't been seen in a while, it is probably because it
was not profitable, banned for some reason or was deleted and is no longer running.
was not profitable, banned for some reason or was deleted and is no longer running.
So, if an Ad has a high ROI, then all you have to do is to check all the keywords used on that particular Ad and use them in your own campaign.
For you to do that, first, you have to sort the ROI column by clicking on the drop down option beside it and filter the results using the "descending" option for you to see which Ads are profitable.
All keywords pertaining to one specific ad copy can also be conveniently collected at the same time by clicking on the Keywords option or the "KW" icon alongside each Ad on the Ads search results. A window showing the list of keywords attributed to that ad would be generated on screen with their respective ROI, Search Volume and CPC values for evaluation.
The same principle is applied in finding profitable keywords; you may use the ROI metric to determine the competitiveness and profitability of a keyword.
This time, let us try performing a keyword search using the keyword "cherry". In this type of search, under the Ads tab, you will be presented with keywords results with their corresponding ROI, which means that the ROI pertains to the profitability of an advertisement copy found under the keyword "cherry". For you to find the profitable keywords, just apply filtering and you will get the keywords with high ROI value.
