Have you ever wondered why traffic on your website is not improving after exerting efforts to optimize content? Do you think you’ve done everything to secure a spot on the first page of every search engine but still you’re countless efforts are going nowhere? Maybe you have the right things on your mind but you are executing them the wrong way.
Internet marketing is a very complicated business and even a little mistake can severely affect your ranking on search engines. You may be killing your own website without you knowing it, thus putting all your efforts to waste. To avoid being in this kind of scenario, here are the lists of common SEO mistakes which you should avoid:
1. Look vs. Content (Using Lots of Animation and Graphics on your Website). Having flash animation may look cool and fancy, and it may even attract lots of visitors on your website, however, they don’t contribute at all to your page being listed on the first page of SERP’s as they seldom comprise any content that can be indexed, thus more often than not, it ends up being ignored by search engine spiders. Instead of using your space on GIF or JPEG Images, why don’t you focus on what’s really important, the one that determines your SERP’s, and that’s the content of your website. Remember that search engines mainly focus on the text incorporated in your website for them to index it and they are not interested on flashy images and characters that may be occupying your entire page, so if search engine rankings are important to you, make sure there are plenty of text contents for spiders to find. Always remember the most important phrase in the SEO world: Content is King and you’ll never go wrong with it.
2. Use of Frames on Your Website. If you are guilty of this practice, go ahead and remove the frame on your website now as search engine robots do not and cannot index pages with frames, thus you are just wasting your precious time putting one on your website. In fact, use of frames is considered as one of the top ten mistakes in web design.
3. Targeting the Wrong Keywords. Make sure that you are using the right keywords, keywords which visitors are likely to type in the search bar, on your website to attract traffic. It should be noted that keyword selection is absolutely one of the critical elements of website design as choosing the proper keywords will lead or enable potential customers to find your site. Make sure that the content on your Web pages contains the keywords that are important for your site. Keyword research is the key in determining and finding the proper keywords to use on a particular website and it is also good to invest in a good keyword research tool like KeywordSpy to help you with your research.
4. Using Irrelevant Keywords on your Website to Attract More Traffic. There are many unethical website owners who try to increase the search engine visibility of their site by using keywords that have nothing to do with their website; of course, it is very tempting to use keywords with low competition especially if these keywords also present great traffic numbers, however, if you use keywords or keyword phrases that have nothing to do with your website, visitors will simply leave and much worse, they may report your website as spam to the search engines. So, as early as now, you should realize that you may use keywords with high traffic numbers but all the traffic won’t help you if it’s off your target.
5. Keyword Stuffing. As stated earlier, Content is King, thus it is important that your website’s content must make sense and not just full of keywords that have no relevance to each other. With the algorithm that Google has been using, old tricks like use of plenty of keywords and various keyword repetition to obtain better search rankings, increasing keyword density about 10%, and using “invisible” keywords, is no longer feasible, so don’t even bother with these outdated tricks.
Aside from the above mentioned SEO mistakes, there are still plenty of other ways to commit search engine suicide, so all you have to do is to watch out for them, and if you are already guilty of doing some, if not all of them, then it’s high time for you to stop using them on your website before it suffers some more in terms of search engine rankings. These mistakes are very common and it is not that difficult to avoid them, just apply a good SEO plan on your website, find out the kind of information your customers are actually looking for, and then give it to them, and you are off to a good start.
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