Site Target Marketing: Getting to Know Your Website's Target Market

Every businessman’s main goal when putting up an online business is to generate sales and to make their website popular. However, marketing isn’t just about letting as many people as possible to know about your business, what’s more important is to let the right people know about your business. How you market and to whom you are marketing are two of the most important questions that every businessman should consider.

So, before starting an SEO campaign, the first thing that every online advertiser should do is to set their target market as this is an important, if not the most important, step in business planning.  Before jumping into any marketing strategies, one should first focus on reaching a very specific target as this will increase your chances of success in the online marketing industry.

Let’s put it this way, imagine yourself trying to shoot a basketball on a ring with your eyes blindfolded, hard isn’t it? In fact, it is nearly impossible to shoot that ball if you can’t even see your target; this concept is applicable to every online business as doing one without having a definite goal or target market will keep you from accomplishing your goal, and that is to generate remarkable sales, get high volume of qualified traffic, create online awareness of your brand over your competitors, broaden your market share, etc.

What is a Target Market and SEO Target Marketing?

Target market is a group of individuals, your main audience, or the visitors that you want to visit your website, which will eventually turn into potential buyers that would avail of your products and services. Target market can be identified in two ways, through demographic profile or psycho graphic profile. Most of the time, your target market will have similar characteristics such as age, gender, education, occupation, and or live in the same geographical area.

It is important to identify your target market in detail before launching your business or website as this will help you in creating a competitive and effective online marketing plan; moreover, this will help you pinpoint the most suitable internet marketing techniques in order to fully maximize your return of investment (ROI). So it is safe to say that the main goal of target marketing is to increase your business’ or website’s efficiency while decreasing your advertising costs.

Target Marketing for SEO is very much similar to ordinary target marketing, as they adhere to the same principle and goal, which is to focus on specific segments of the marketplace, and that, is to cater to those who are interested to your products or services.

SEO target marketing refers to the research and strategy of selecting the most effective terms and keywords to drive the best customer types or best visitor types to your website. The only difference it has with ordinary target marketing is that this one does not only focus on the volume of traffic but it is more concerned on getting high volume of qualified traffic.

Importance of SEO Target Marketing

If you think about it, more than 70% of your website visits come from search engines while the remaining 30% may be a website’s existing customers. Majority of website traffic originated from search engines. In this case, although SEO may only be a part of your marketing strategy, it can’t be denied that it is one of the most significant portion of your plan. Here are some of the benefits that you can get by applying Standard SEO and SEO Target Marketing in your online business: 

  Increase qualified web traffic

  It will maximize your ROI

  Greater conversion rates

  Expanded market share

  Greater awareness of your brand over your competitors

Things to Consider in SEO Target Marketing

1. Defining Your Target Audience.  This involves identifying your audience's age groups, genders, income levels, location, interests, and the likes if they are applicable to the business or website that you're putting up.

Some of the things that you need to keep in mind in choosing and identifying a website's target market are:

• The size of the target market.

• The actual state of your target market (whether your target market is growing or shrinking)

• Whether there is a demand, or lack of it, for your online business in your chosen target market. 

• The probability of monetizing your target market. 

• Possible things that might influence your target market.

After you have properly identified your target market, you can now proceed to the different internet marketing strategies that will help you promote your website or online business. 

2. Market Research.  This is done by catering to a specific demographic or market group. There are lots of sources of market research and some of them have already been gathered and compiled, which you can get by going through the internet or visiting your local library for studies and data that have been compiled and gathered for your particular industry. Just keep in mind that you are conducting market research for three specific goals, first, to identify your competitors' target markets and the one that they are currently catering to; second, to identify the markets where your business will be most profitable; and finally, to pinpoint the specific areas or location where market opportunities exist for your online business.

3. Finding the Right Keyword Phrases. Finding the right phrases for your website or online business is extremely important as this will help drive qualified traffic to your site. For instance, if you are running a flower shop in Miami, Florida, then you should focus on targeting your keyword search along that area because it is where your target market will come from. So instead of using the keyword phrase "flower shop" you should use "flower shop in Miami" to get the right kind of visitors that may turn up as potential buyers.

4. Focus on Having the Right Visitors on Your Site. Don't merely focus on gaining a large number of visitors coming in to your site. SEO target marketing is about getting the right visitors (qualified traffic) to your site even if this means having fewer hits.

5. Getting the Right Inbound Links. Some website owners spend countless hours obtaining as many links as they can in order to increase their inbound links. Although inbound links are important to SEO, not all of them are relevant. Thus, it is important that you only focus on obtaining inbound links that are relevant to your site or inbound links that originated from websites that your target market will surely visit.

6. Know your Competitors. Knowing your competitors' next move, such as determining where they are getting their links and determining their target locations, is another aspect that SEO target marketing is dealing with.

There are still other factors that may be considered in SEO target marketing but the above mentioned factors are by far the most important. By just picking a keyword or keyword phrase, incorporating it to your website, and making some slight SEO modifications, you're ready to target potential customers. This is what makes SEO target marketing very powerful - with a little amount of work; you can create online businesses and web pages that are targeting specific words that will later turn the targeted visitors into buyers and revenue.

Search Engine Suicide - Are you Committing the Same Search Engine Mistakes?

Have you ever wondered why traffic on your website is not improving after exerting efforts to optimize content?  Do you think you’ve done everything to secure a spot on the first page of every search engine but still you’re countless efforts are going nowhere? Maybe you have the right things on your mind but you are executing them the wrong way.

Internet marketing is a very complicated business and even a little mistake can severely affect your ranking on search engines. You may be killing your own website without you knowing it, thus putting all your efforts to waste. To avoid being in this kind of scenario, here are the lists of common SEO mistakes which you should avoid:

1. Look vs. Content (Using Lots of Animation and Graphics on your Website).  Having flash animation may look cool and fancy, and it may even attract lots of visitors on your website, however, they don’t contribute at all to your page being listed on the first page of SERP’s as they seldom comprise any content that can be indexed, thus more often than not, it ends up being ignored by search engine spiders. Instead of using your space on GIF or JPEG Images, why don’t you focus on what’s really important, the one that determines your SERP’s, and that’s the content of your website. Remember that search engines mainly focus on the text incorporated in your website for them to index it and they are not interested on flashy images and characters that may be occupying your entire page, so if search engine rankings are important to you, make sure there are plenty of text contents for spiders to find. Always remember the most important phrase in the SEO world: Content is King and you’ll never go wrong with it.

2. Use of Frames on Your Website. If you are guilty of this practice, go ahead and remove the frame on your website now as search engine robots do not and cannot index pages with frames, thus you are just wasting your precious time putting one on your website. In fact, use of frames is considered as one of the top ten mistakes in web design.

3. Targeting the Wrong Keywords. Make sure that you are using the right keywords, keywords which visitors are likely to type in the search bar, on your website to attract traffic. It should be noted that keyword selection is absolutely one of the critical elements of website design as choosing the proper keywords will lead or enable potential customers to find your site. Make sure that the content on your Web pages contains the keywords that are important for your site. Keyword research is the key in determining and finding the proper keywords to use on a particular website and it is also good to invest in a good keyword research tool like KeywordSpy to help you with your research.

4. Using Irrelevant Keywords on your Website to Attract More Traffic. There are many unethical website owners who try to increase the search engine visibility of their site by using keywords that have nothing to do with their website; of course, it is very tempting to use keywords with low competition especially if these keywords also present great traffic numbers, however, if you use keywords or keyword phrases that have nothing to do with your website, visitors will simply leave and much worse, they may report your website as spam to the search engines. So, as early as now, you should realize that you may use keywords with high traffic numbers but all the traffic won’t help you if it’s off your target. 

5. Keyword Stuffing. As stated earlier, Content is King, thus it is important that your website’s content must make sense and not just full of keywords that have no relevance to each other. With the algorithm that Google has been using, old tricks like use of plenty of keywords and various keyword repetition to obtain better search rankings, increasing keyword density about 10%, and using “invisible” keywords, is no longer feasible, so don’t even bother with these outdated tricks.

Aside from the above mentioned SEO mistakes, there are still plenty of other ways to commit search engine suicide, so all you have to do is to watch out for them, and if you are already guilty of doing some, if not all of them, then it’s high time for you to stop using them on your website before it suffers some more in terms of search engine rankings. These mistakes are very common and it is not that difficult to avoid them, just apply a good SEO plan on your website, find out the kind of information your customers are actually looking for, and then give it to them, and you are off to a good start.

May 2011 KeywordSpy Promotional Discount Coupon Code

Every now and then people tend to look for ways to cut their expenses; thus, bargains, sale, and discounts became very popular all over the world. People tend to grab every chance they have to get that limited offer and in the end, most of them end up purchasing or subscribing to low quality merchandise. At times, these offers may end up as scams and you will end up with nothing --- goodbye money and goodbye purchased item.

This should not be the case if they only knew where to look for affordable yet very efficient products. This is why KeywordSpy, the leading keyword research tool in the world, assures you that every penny spent on subscribing in any of their packages is worth it. Not only that, KeywordSpy extended an extra mile of helping those small businesses and marketers with limited budgets by releasing coupons for the month of May. The coupon will entitle the user to a 20% discount on the first month of a KeywordSpy subscription.

It's so easy to use. Copy the code below, go to the KeywordSpy sign-up page and choose the subscription package that suits your needs. After that, simply input the discount code in the promo code box and you get an amazing 20% OFF on the first month of your new KeywordSpy subscription.

May 2011 KeywordSpy Discount Coupon Code: KSojnHpwSC

The code can be used on any of the three packages offered by KeywordSpy namely: KeywordSpy Research, KeywordSpy Tracking, and KeywordSpy Professional.

                                              Original Price     Discounted Price

KeywordSpy Research                 $89.95                  $71.96

KeywordSpy Tracking                  $89.95                  $71.96

KeywordSpy Professional            $139.95                $111.96

Just remember that this is only a limited offer and is only valid until May 31, 2011 or until the limited code above has been used up.

Subscribe now and share the coupon code above to your friends. You may also tell your friends about this site for them to personally get the code. Also, to reiterate what I have always been mentioning on my previous posts,  in case the limited promo code above has been used up, which will give you an "invalid code" error, before May 31, 2011, another way to get a free and authentic code is by simply visiting the KeywordSpy website. You might get lucky enough to be invited and offered a discount code via chat by one of the KeywordSpy representatives.

Don't miss this rare opportunity, use the discount code above and visit the KeywordSpy website now!

Free and Authentic KeywordSpy April 2011 Discount Promo Code

Do you want a very affordable yet very reliable keyword research tool that will give you sky rocketting profit and traffic? No need to look any further as you have visited the perfect site where you can get free discount codes for the best keyword research tool in the market --- KeywordSpy  


You can subscribe to any of the KeywordSpy packages (KeywordSpy Research, KeywordSpy Tracking, and KeywordSpy Professional) at a more affordable price, by copying the promo code below then going to the KeywordSpy sign-up page. 


Discount Promo Code: KSFKaNawSC 


This is just a limited offer and is only valid until April 30, 2011 or until the limited code has all been used up. 


So, make it a habit to visit this site for the latest coupon codes from KeywordSpy or you may also visit the KeywordSpy website and get a 20% discount code when invited into chat by one of their support representatives which you may share to your SEO and web marketer friends.

Using Anchor Text Links with Keywords to Increase Your Page Ranking

Not everyone in the online marketing industry is familiar with anchor text links and how it comes to play with search engine optimization. Little do they know that having great internal links with anchor text based on targeted keyword contributes a lot to the overall search engine marketing success of their campaign.

Before we dig deeper on how anchor text links greatly help in ad campaigns, let us first identify it.

Anchor Text refers to the visible words used in a link to direct someone to another website, blog or article. Simply put, this is the visible text of a hyperlink.

How does it work?

Most of us are aware that having links from top ranking sites pointed to your own website is a great contributor to improved page rankings. However, not everyone in the industry is aware of the rapidly increasing importance of having and using relevant anchor text to external links pointing to one's own website. This also applies to a website’s internal links.

To have quality anchor text links that can help boost your search engine page ranking, it is important to do keyword research. This will provide you with a significant list of targeted keywords for all your content contributors.

With this being said, using a keyword tool will not only help you determine the best keywords to use but will also show you the effective keywords used by competitors on the same niche. A great tool like KeywordSpy is just what you need to accomplish this task.  With KeywordSpy, the set of keywords that you need is just a click away.

After you have done your research, you are now ready to proceed to the next step - converting your targeted keywords to keyword-rich anchor text.

Avoid vague or misleading text content.

By force of habit, and I've seen this in almost 95% of the articles, websites, and blogs that I have visited and read, most online marketers and bloggers use the phrase “click here” to direct a reader to another page. Most often than not, you'll see words such as “here” or “click here” as anchor text links, on blogs, articles or websites, instead of using relevant keywords.

Here are two examples of anchor text links, if your topic or website is about the keyword research tool KeywordSpy, as the reader sees it: 

KeywordSpy pricing page

Click here 

Both the anchor text links above will direct you to the KeyworSpy website’s pricing page, however the first example is more formal and respectful to readers, SEO friendly, and relevant. 

When you code a link, you should always keep in mind that people click on the anchor text for them to be taken to the page where you want them to be. It is one way of reaching out with respect to readers of information the website owner offers. This is also a favor to the blog or website owners that we are linking with. Who wants to be referred to as “click here” or would want to rank high for the search terms "click here"? 

When anchoring text links, always keep in mind that aside from search engines, real people are the primary audience of your links, thus it is important that words used in your anchor text make sense to both readers.

Keyword Relevance and Anchor Text

Keyword-rich anchor text is relevant to having higher rankings in the SERPs as search engines mainly focus on what you have written in your anchor text.  The trick is to use the words that you are targeting as keywords in your anchor text links as web spiders use your clickable text to determine relevance and authority as they pursue links from site to site or from post to post.

Let’s take another set of examples to show how to incorporate keyword relevance to anchor text:

1. Here's a typical "click here" anchor text example:

To familiarize yourself with our product, you may sign up for a free trial account by clicking here.

2. This one is a better example when anchor texting keywords:

To familiarize yourself with our product, you may sign up for a free trial account.

3. The example below shows an anchor text link using more targeted keywords:

To familiarize yourself with our product, you may sign up for a KeywordSpy free trial account.

Does that sound easy to you? Well, it should be, as the principle behind this type of link is simple. However, it requires a lot of self discipline for you and for the people who contribute content to your website. It could take time to get rid of the habit when you have all gotten used to using lame anchor text keywords such as “click”, “here”, “part 1”, and the likes. Relevant and descriptive keywords are the way to go as they not only improve search engine ranking but also generates more web traffic.

Little Things Can Make a Big Difference

It won’t take too much of your time as only a few seconds is needed to incorporate some relevant words in a link. Strategically using these few words could make a lot of difference in terms of relevance, to an SEO’s perspective, and to readers who upon reading your link readily gets an idea where exactly you are trying to direct them.

This is also a way to show respect to a blogger if you are trying to link with him/her. It is highly recommended to maintain your positive relationship with other website owners while at the same time follow sustainable and productive SEO practices.

Nota Bene:

As a final note, for purposes of search engine ranking and search engine optimization (SEO), you have to use only one form of URL Protocol in all of your anchor text links as it basically boils down to consistency in link saturation.

For example, you have to choose either http://keywordspy.com or http://www.keywordspy.com as your anchor text link.

March 20% KeywordSpy Discount Code - Guaranteed Free And Authentic

Are you into SEO/SEM business and online marketing? Are you looking for a good keyword research tool that offers affordable packages? Then you are looking on the right place.

KeywordSpy has just released limited discount codes for the month of March. You can find one of these codes below.

Discount Code: KSljvrUwSC

Just copy the promo code above, go to the KeywordSpy sign-up page, then choose the subscription package that suits your needs. 

                                       Original Price   Discounted Price
KeywordSpy Research         $89.95                  $71.96
KeywordSpy Tracking           $89.95                  $71.96
KeywordSpy Professional     $139.95                $111.96

This is just a limited offer and is only valid until March 31, 2011 or until the limited code has all been used up.

You may also share the coupon code above to your friends or better yet, tell them about this site. And as I have already mentioned on my last post, another way to get hold of these limited promo coupons is by simply visiting the KeywordSpy website, and you may just be lucky enough to be invited and offered a discount code via chat by one of their representatives. 

Don't miss this rare opportunity, use the discount code above and visit the KeywordSpy website now!

100% Guaranteed Free and Authentic 20% KeywordSpy Promo Code for February

Have you missed the chance to get one of the discount codes  that were released on the previous months? Well, here's the good news...you now have a chance to subscribe to KeywordSpy at a more affordable price. Simply copy the discount code below then go to the KeywordSpy sign-up page and choose the subscription package that suits your needs. 

Promo Code: KSoB199wSC

KeywordSpy currently offers three types of subscription packages namely KeywordSpy Research ($89.95), KeywordSpy Tracking ($89.95), and the bundled package KeywodSpy Professional ($139.95). 

This is just a limited offer and is only valid until February 28, 2011.

Discount code KSoB199wSC is absolutely free and authentic as it was released by KeywordSpy's sales team.  You may also share this to your friends in the business for them to get a KeywodSpy subscription at a very affordable price. 

Another tip for you to get hold of these limited discount codes: make it a habbit to visit the KeywordSpy website (www.keywordspy.com) and you may just get an invite to chat with one of their chat representative and voila! - you get yourself a discount coupon. 

So what are you waiting for? Subscribe and visit the KeywodSpy website now!