Every businessman’s main goal when putting up an online business is to generate sales and to make their website popular. However, marketing isn’t just about letting as many people as possible to know about your business, what’s more important is to let the right people know about your business. How you market and to whom you are marketing are two of the most important questions that every businessman should consider.
So, before starting an SEO campaign, the first thing that every online advertiser should do is to set their target market as this is an important, if not the most important, step in business planning. Before jumping into any marketing strategies, one should first focus on reaching a very specific target as this will increase your chances of success in the online marketing industry.
Let’s put it this way, imagine yourself trying to shoot a basketball on a ring with your eyes blindfolded, hard isn’t it? In fact, it is nearly impossible to shoot that ball if you can’t even see your target; this concept is applicable to every online business as doing one without having a definite goal or target market will keep you from accomplishing your goal, and that is to generate remarkable sales, get high volume of qualified traffic, create online awareness of your brand over your competitors, broaden your market share, etc.
What is a Target Market and SEO Target Marketing?
Target market is a group of individuals, your main audience, or the visitors that you want to visit your website, which will eventually turn into potential buyers that would avail of your products and services. Target market can be identified in two ways, through demographic profile or psycho graphic profile. Most of the time, your target market will have similar characteristics such as age, gender, education, occupation, and or live in the same geographical area.
It is important to identify your target market in detail before launching your business or website as this will help you in creating a competitive and effective online marketing plan; moreover, this will help you pinpoint the most suitable internet marketing techniques in order to fully maximize your return of investment (ROI). So it is safe to say that the main goal of target marketing is to increase your business’ or website’s efficiency while decreasing your advertising costs.
Target Marketing for SEO is very much similar to ordinary target marketing, as they adhere to the same principle and goal, which is to focus on specific segments of the marketplace, and that, is to cater to those who are interested to your products or services.
SEO target marketing refers to the research and strategy of selecting the most effective terms and keywords to drive the best customer types or best visitor types to your website. The only difference it has with ordinary target marketing is that this one does not only focus on the volume of traffic but it is more concerned on getting high volume of qualified traffic.
Importance of SEO Target Marketing
If you think about it, more than 70% of your website visits come from search engines while the remaining 30% may be a website’s existing customers. Majority of website traffic originated from search engines. In this case, although SEO may only be a part of your marketing strategy, it can’t be denied that it is one of the most significant portion of your plan. Here are some of the benefits that you can get by applying Standard SEO and SEO Target Marketing in your online business:
Increase qualified web traffic
It will maximize your ROI
Greater conversion rates
Expanded market share
Greater awareness of your brand over your competitors
Things to Consider in SEO Target Marketing
1. Defining Your Target Audience. This involves identifying your audience's age groups, genders, income levels, location, interests, and the likes if they are applicable to the business or website that you're putting up.
Some of the things that you need to keep in mind in choosing and identifying a website's target market are:
• The size of the target market.
• The actual state of your target market (whether your target market is growing or shrinking)
• Whether there is a demand, or lack of it, for your online business in your chosen target market.
• The probability of monetizing your target market.
• Possible things that might influence your target market.
After you have properly identified your target market, you can now proceed to the different internet marketing strategies that will help you promote your website or online business.
2. Market Research. This is done by catering to a specific demographic or market group. There are lots of sources of market research and some of them have already been gathered and compiled, which you can get by going through the internet or visiting your local library for studies and data that have been compiled and gathered for your particular industry. Just keep in mind that you are conducting market research for three specific goals, first, to identify your competitors' target markets and the one that they are currently catering to; second, to identify the markets where your business will be most profitable; and finally, to pinpoint the specific areas or location where market opportunities exist for your online business.
3. Finding the Right Keyword Phrases. Finding the right phrases for your website or online business is extremely important as this will help drive qualified traffic to your site. For instance, if you are running a flower shop in Miami, Florida, then you should focus on targeting your keyword search along that area because it is where your target market will come from. So instead of using the keyword phrase "flower shop" you should use "flower shop in Miami" to get the right kind of visitors that may turn up as potential buyers.
4. Focus on Having the Right Visitors on Your Site. Don't merely focus on gaining a large number of visitors coming in to your site. SEO target marketing is about getting the right visitors (qualified traffic) to your site even if this means having fewer hits.
5. Getting the Right Inbound Links. Some website owners spend countless hours obtaining as many links as they can in order to increase their inbound links. Although inbound links are important to SEO, not all of them are relevant. Thus, it is important that you only focus on obtaining inbound links that are relevant to your site or inbound links that originated from websites that your target market will surely visit.
6. Know your Competitors. Knowing your competitors' next move, such as determining where they are getting their links and determining their target locations, is another aspect that SEO target marketing is dealing with.
There are still other factors that may be considered in SEO target marketing but the above mentioned factors are by far the most important. By just picking a keyword or keyword phrase, incorporating it to your website, and making some slight SEO modifications, you're ready to target potential customers. This is what makes SEO target marketing very powerful - with a little amount of work; you can create online businesses and web pages that are targeting specific words that will later turn the targeted visitors into buyers and revenue.
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