Do you still remember the last time you have searched on Google and wandered past the third or even the second page of the results? I guess not. But that’s just normal because studies have shown that searchers don’t even get past the second page of the search engine results. This is the main reason why most people who put up a website wants it on the first page of search engines especially on Google. In this chaotic world of internet marketing, almost everyone is obsessed to get to the first page and only few people are sane enough to hold back and try to think outside the box.
What’s the use of getting on the first page of search engines for targeted keywords that will never be converted into sales? Of course it’s very satisfying to find your website on the first page of the SERPs because this means that all your efforts to optimize your site have paid off. This is particularly true for people whose only goal is to drive high amount of traffic on their site. But what about those whose main objective is to generate high revenues? For these individuals, especially those engaged in paid search, high volume of traffic is useless, if these are not the ones that they were aiming for.
This article stresses the importance of choosing the right keywords, keywords that will not only get you on the first page of the SERPs but will also give you qualified traffic, for your website. So, how do you go about finding those set of keywords? You have several options here, you may personally think of keywords that you think potential customers will be looking for; you may ask friends, colleagues, and family members for suggestions; you may also ask present and previous customers for the keywords that they are using when searching for products belonging to the same niche. Sounds like a good idea isn’t it? It may be a good one but being in the online marketing industry is not that easy. Always remember that even a slight mistake in choosing the targeted keywords for your website may put you in a very disadvantageous position or even worst, you might end up in the Google sandbox.
You may have the best intentions in coming up with your own set of targeted keywords, but it won’t hurt to utilize other available resources like a good keyword research tool. A keyword research tool will help you in identifying the words and phrases that are profitable and have high search volumes that you can use on your website. Some available keyword research tools in the market will also give you suggestions such as list of related and similar keywords, and the profitable keywords being used by your competition.
KeywordSpy is an example of a keyword tool that you can use for your research. It can give you all the information that you need for your research such as PPC and Organic competitors utilizing a specific keyword in their PPC advertising and Organic data, as well as PPC Ads, Related Keywords and Misspelled Keywords in connection with your searched term or phrase.
Once you have decided on the keywords that you want to target for your website, I suggest that you also look for the related keywords as you may also find them valuable and at times, they may be a distinct source of targeted and convertible traffic. KeywordSpy will give a huge contribution when it comes to identifying valuable related keywords for your website. By performing a keyword search on the KeywordSpy website, you will be given a list of related keywords with their corresponding search volume within a month’s period, Cost per Click (CPC), number of profitable general PPC ads, number of profitable affiliate ads, and the time and date of the latest keyword scan performed. Not only this, the good thing about KeywordSpy is that by clicking on each of the keywords under the related tab, you will be able to view the list of PPC advertisers (your possible competition) employing that particular keyword on their campaign, and find out if it is profitable to bid on that particular keyword by looking at its ROI (ROI refers to the profitability of an advertisement copy). Thus, all you have to do is to look for a profitable and has a high search volume keyword which you can use as one of your targeted keywords on your website.
Creating a successful business and website online is not about easy solutions, you need to do your research for you to find the keywords that will lead you to the path of success, however, don’t just find the right keywords, you have to learn how to use them properly on your website.
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